جودة الخدمات الفندقية ودورها في تحقيق الميزة التنافسية - دراسة حالة فنادق الدرجة الممتازة - فندق كورنثيا وكروال - ولاية الخرطوم

Abstract

Abstract The importance of this study comes in following hospitality excellence ,to achieve competitive feature which allows achieving the highest level of customers' satisfaction, which contributes in building long term stable relation between the hospitality institution and customers. And from the objective of the research: Identifying the relation between the excellence and competitive feature within the hospitality institution, together with highlighting the excellence role and importance in achieving the competitive feature. The study hypotheses were as follows: Is progressive creativity could be a mean of achieving competition when the hospitality services' excellence considered as a mean of achieving competitive feature for hospitality institutions. To achieve analysis the researcher has followed descriptive, statistical, and analytical approach in addition to historical description to describe events. The study took place in Khartoum state during 2015- 2017 applied on Corenthia Hotel, to achieve the research objectives a questionnaire was designed for the purpose of collecting data from the study sample, and the data were analyzed using the statistical package for social sciences, this together with making interviews with some important figures, with some notes from the researcher. The researcher came out with many findings , the most important was that theCompetitive strategies play an important and decisive role in achieving the stable competitive feature, and that role varies according to the stable competitive feature's zone. The researcher recommends that hospitality institutions must adopt specific strategies in the scope of developing hospitality and tourism services to make their services look special, and offering products that differ from that of competing institutions to satisfy customers' needs and desires. All hospitality institutions in Sudan must adopt competitive strategies that fit their scope of work and services they offer , and their marketing sector, and developing young staffs so as to achieve stable and effective competitive feature to meet customers' generated needs and desires